Managing Director of NFL China, Richard Young, and Export Now China CEO Ron Wardle discuss the NFL’s success in entering China and growing a loyal fan base.
Key Takeaways: For companies serious about China market entry, Tmall is usually the best solution. Your product is in the market and you are reaching Chinese consumers on their terms. However, for certain products Tmall Global makes more sense. You are still reaching Chinese consumers, but not exactly on their terms.
Key Takeaways: Tmall Global is a specialized variant of traditional Tmall, with pros and cons Inventory is stored offshore and transactions occur offshore May be a better fit for some businesses, but is not a perfect solution Last week we took an insider look at Tmall. This week we will continue the discussion by exploring […]
Key Takeaways: Tmall is the largest B2C platform in China with over 500 million registered customers Tmall has over 50% market share of China’s B2C e-commerce business Success of brands on Tmall is driven by strong a brand integrity and a “Flagship Store” approach Partially driven by news coverage of Alibaba’s impending IPO, more and […]
American companies now have a new sales platform that allows them to sell directly to Chinese consumers. Export Now has opened its storefront on the Chinese e-commerce site Tmall, establishing a direct route to the 370 million registered shoppers who use the online retail site. The storefront is MeiLiKe, a name that sounds similar to […]
The rising incomes and increasingly global tastes of Chinese consumers have made the Chinese e-commerce market one of the fastest growing online markets in the world. As VP of Global Sales and Services for Alibaba.com, Brian Wong is one of the best authorities on export opportunities via e-commerce platforms in the region. Due to the […]
Chinese e-commerce giant Alibaba Group Holding Ltd. is aiming to handle one trillion yuan ($157 billion) of transactions in 2012 on its Taobao consumer sales platforms, the company’s Chairman Jack Ma said Saturday.
Speaking at Alibaba Group’s annual c…
Industry experts are convinced that the $4bn that 360buy wants to raise in its IPO next year will go a long way towards fending off such challenges.
The decision by 360buy, one of Chinas largest e-commerce companies, to start preparations for an initi…