People in China are particularly active social media users – 91% of internet users in China have a social media account in comparison to just 67% in the United States. Chinese citizens are also more than twice as likely to interact with brands on social media platforms as US social media users. But what does […]
This post will look at how Nike and Adidas operate in China e-commerce and social media. Each brand has its own flagship store on Tmall.com, China’s largest B2C Internet platform. Nike’s flagship store offers about 900 SKUs from a variety of product categories, including men’s and women’s shoes, running apparel, backpacks, socks, soccer balls and […]
This post will look at how Coke and Pepsi operate in China e-commerce and social media. Each brand runs its own e-commerce store on Tmall.com, China’s largest B2C Internet platform (we discussed the importance of Tmall in an earlier post). The Coca-Cola Company’s flagship store offers men’s and women’s t-shirts, hats, bags, and belts. PepsiCo’s […]
Resources that can help you get started with exporting are as close at hand as Facebook and Twitter: Export Now uses the reach of social media to spread lessons and insights that help American companies expand their businesses abroad. Stay current with the global conversation by returning often to our feeds on these platforms. Contribute your own comments […]
