Tag Archives: online commerce

Key Takeaways: Tmall is the largest B2C platform in China with over 500 million registered customers Tmall has over 50% market share of China’s B2C e-commerce business Success of brands on Tmall is driven by strong a brand integrity and a “Flagship Store” approach Partially driven by news coverage of Alibaba‚Äôs impending IPO, more and […]