This post will look at how Nike and Adidas operate in China e-commerce and social media. Each brand has its own flagship store on Tmall.com, China’s largest B2C Internet platform. Nike’s flagship store offers about 900 SKUs from a variety of product categories, including men’s and women’s shoes, running apparel, backpacks, socks, soccer balls and […]
In the wake of “Linsanity” (or Lin fengkuang) and Li Na’s continued ascent to the top of women’s tennis, China’s attention to sports has increased sharply. The international prominence of these athletes is changing the often self-imposed stereotype that China’s athletic success is limited to individual, Olympic-style athletic competition and has raised questions about the […]
