Chinese online luxury shoppers can now buy beauty and food products by subscription. Bringing this sales technique to the Chinese e-commerce market, MyLuxBox.com sells subscriptions to patrons who receive a new box of luxury goods each month. MyLuxBox.com recently received attention from Tech in Asia for its offerings, which include a “beauty box” of high-end […]
Penetrating a market as large as China means reaching beyond the most-popular retail districts in Shanghai and Beijing. While some global brands are building storefronts across scores of second- and third-tier cities, even the top brands have learned that e-commerce efficiently extends their marketing reach. Smaller companies have no choice. The cost of going online […]
Rolls-Royce is honoring the Chinese New Year with a new “Year of the Dragon” model. Barbara Demick of the Los Angeles Times describes the growing taste for luxury goods in China in her article Chinese are up to speed with life in the fast lane. Demick reports that the $1.6 million vehicles will have “hand-embroidered versions of […]
