The China online shopping season is about to kick off this week, so make sure you’re in the know for world’s biggest shopping day of the year. EN CEO Frank Lavin shares some thoughts in the run up to this enormous event.
Recent global GDP growth numbers are out, which means all eyes are on prospects for the future. While US growth fell to just 1.6%, China continues to hold strong at 6.6% overall. Perhaps more importantly, we anticipate enormous growth of 50%-60% still on the horizon for China e-commerce, which is detailed in CNBC’s interview with EN […]
September 18 (Financial Times)– When the US National Football League hit a snag sending equipment to amateur American football teams in China two years ago, it approached a Chinese-speaking former top US commerce department official for help. For the full article, click here. Note: Requires subscription to Financial Times
This post will look at how Nike and Adidas operate in China e-commerce and social media. Each brand has its own flagship store on Tmall.com, China’s largest B2C Internet platform. Nike’s flagship store offers about 900 SKUs from a variety of product categories, including men’s and women’s shoes, running apparel, backpacks, socks, soccer balls and […]
AKRON, Ohio, July 22, 2014 /PRNewswire/ — Export Now, which helps U.S. companies reach Chinese consumers, announced today the opening of a new Crucial(R) online store in China. Export Now facilitates sales of U.S. consumer products on Tmall.com (www.tmall.com), China’s leading e-commerce business-to-consumer platform with over 500 million registered customers. The new Crucial store is […]
Key Takeaways: The Tmall flagship store model gives companies control over their marketing efforts, supply chain, and sales growth. This control is sacrificed when multiple distributers and multiple specialty stores are involved. Luxury brands benefit from the flagship store model, as it allows them to focus on and maintain brand integrity through one sales channel. […]
Key Takeaways: For companies serious about China market entry, Tmall is usually the best solution. Your product is in the market and you are reaching Chinese consumers on their terms. However, for certain products Tmall Global makes more sense. You are still reaching Chinese consumers, but not exactly on their terms.