Tag Archives: coca-cola

This post will look at how Coke and Pepsi operate in China e-commerce and social media. Each brand runs its own e-commerce store on Tmall.com, China’s largest B2C Internet platform (we discussed the importance of Tmall in an earlier post). The Coca-Cola Company’s flagship store offers men’s and women’s t-shirts, hats, bags, and belts. PepsiCo’s […]