Tag Archives: Chinese consumers

Key Takeaways: The Tmall flagship store model gives companies control over their marketing efforts, supply chain, and sales growth. This control is sacrificed when multiple distributers and multiple specialty stores are involved. Luxury brands benefit from the flagship store model, as it allows them to focus on and maintain brand integrity through one sales channel. […]
What’s on your nightstand? We put together this list of books to help any executive develop strategies and plans for 2012 that will open new markets and build strong connections to new customers. 1.¬†The Chinese Dream: The Rise of the World’s Largest Middle Class and What It Means to You¬†Helen Wang, who holds a masters […]