Tag Archives: china

This post will look at how Nike and Adidas operate in China e-commerce and social media. Each brand has its own flagship store on Tmall.com, China’s largest B2C Internet platform. Nike’s flagship store offers about 900 SKUs from a variety of product categories, including men’s and women’s shoes, running apparel, backpacks, socks, soccer balls and […]
AKRON, Ohio, July 22, 2014 /PRNewswire/ — Export Now, which helps U.S. companies reach Chinese consumers, announced today the opening of a new Crucial(R) online store in China. Export Now facilitates sales of U.S. consumer products on Tmall.com (www.tmall.com), China’s leading e-commerce business-to-consumer platform with over 500 million registered customers. The new Crucial store is […]
Key Takeaways: The Tmall flagship store model gives companies control over their marketing efforts, supply chain, and sales growth. This control is sacrificed when multiple distributers and multiple specialty stores are involved. Luxury brands benefit from the flagship store model, as it allows them to focus on and maintain brand integrity through one sales channel. […]
Discussing China’s rise to power and its impacts on global security, the global economy, and its own political system, Export Now CEO and former Ambassador Frank Lavin shares his thoughts on China’s evolving attitudes towards international relations. Also covered are his thoughts on Sec. John Kerry and Sec. Jack Lew’s recent official China visit, as […]
July 9 (Bloomberg) –- Export Now CEO Frank Lavin discusses the significance of the annual U.S.-China talks taking place in Beijing and what he thinks will be accomplished with Angie Lau on Bloomberg Television’s “First Up.” (Source: Bloomberg) Click here to see video of Frank Lavin’s comments to Angie Lau on Bloomberg Television
Chuck Todd, host of MSNBC’s The Daily Rundown, invites Export Now CEO Frank Lavin to discuss the visit to China by Sec. of State John Kerry, Treasury Sec. Jack Lew and other U.S. leaders, but Syria, cybersecurity and territory disputes may threaten consensus building.
This post will look at how Coke and Pepsi operate in China e-commerce and social media. Each brand runs its own e-commerce store on Tmall.com, China’s largest B2C Internet platform (we discussed the importance of Tmall in an earlier post). The Coca-Cola Company’s flagship store offers men’s and women’s t-shirts, hats, bags, and belts. PepsiCo’s […]
State of Michigan to support businesses that want to sell to Chinese consumers Businesses across Michigan can reach new customers in the fastest growing economy in the world under a new program launched by the Michigan Economic Development Corporation. In partnership with the export-services company Export Now, MEDC will help consumer-product companies in the state […]
Chinese Advertisers Follow Audiences Online  As readers demonstrate a clear preference for online media over print, news organizations are putting more resources into digital platforms, e-commerce is growing and advertisers, too, are spending money where they know they can find the audiences they need — online. In China, this shift has led to explosive growth […]