Key Takeaways: Tmall Global is a specialized variant of traditional Tmall, with pros and cons Inventory is stored offshore and transactions occur offshore May be a better fit for some businesses, but is not a perfect solution Last week we took an insider look at Tmall. This week we will continue the discussion by exploring […]
Key Takeaways: Tmall is the largest B2C platform in China with over 500 million registered customers Tmall has over 50% market share of China’s B2C e-commerce business Success of brands on Tmall is driven by strong a brand integrity and a “Flagship Store” approach Partially driven by news coverage of Alibaba’s impending IPO, more and […]
