Top Chinese sports brand Li-Ning is making a second pass at the U.S. market and for now their strategy is branded e-commerce.
“The biggest brand you’ve never heard of … now available here,” proclaims the greeting on a bold red background on www.Li-N…
Tencent’s QQ instant-messaging platform used to be the darling of China’s marketing community, but with astonishing speed – even by Chinese standards – Sina Corp.’s microblogging service Sina Weibo is the new front-runner. Often referred to as China’s …
