China is the largest e-commerce market in the world, but it can also be the most challenging for international brands. Will your product be accepted in the market? How does your product fare against local competition? Is there a digital strategy that protects downside risk? By understanding the competitive landscape, ecosystem layout, and digital channels in Asia, brands can navigate this high-opportunity but increasingly crowded space. Our strategy solutions help you find the best path forward.
What We Do:
- Integrated digital strategy
- Market entry road-mapping
- Channel-specific strategy
- Campaign development
Victoria’s Secret identified China as a strategic priority and wanted to enter this market’s digital space with a brand-directed presence in advance of launching its first online flagship store in China. Victoria’s Secret sought expertise related to consumer trends, competitive practices and China digital merchandising.
Export Now conducted a comprehensive, multi-channel market study that analyzed the lingerie category and competitor activity across e-commerce marketplaces and search engines to provide Victoria’s Secret with a detailed, sequenced digital strategy for growing its business on China’s largest cross-border e-commerce platform.