In a market such as China, international brands are faced with an evolving set of issues related to ROI calculation, pricing decisions, and promotional activity. Our data and insights provide clarity into performance and category trends.
What We Do:
- Data collection, analysis and insights
- Competitive benchmarking
- Performance audit
- Pricing analysis
- Sentiment analysis
Babolat needed to understand its brands’ sentiment and performance, how it benchmarked against competition, category best-practices and consumer preferences as the company laid out a roadmap for digital expansion.
Export Now analyzed brand activity, consumer sentiment and competitor performance over a dozen channels by programmatically sifting through over 500,000 data points, extracting insights and developing a comprehensive set of recommendations based on findings.
Value to Client:
Babolat gained an in-depth understanding of the category and was able to use the data gathered as input to future business cases.