The China online shopping season is about to kick off this week, so make sure you’re in the know for world’s biggest shopping day of the year. EN CEO Frank Lavin shares some thoughts in the run up to this enormous event.
Recent global GDP growth numbers are out, which means all eyes are on prospects for the future. While US growth fell to just 1.6%, China continues to hold strong at 6.6% overall. Perhaps more importantly, we anticipate enormous growth of 50%-60% still on the horizon for China e-commerce, which is detailed in CNBC’s interview with EN […]
The most important e-commerce meeting in the U.S. (world?) just concluded in Dallas, the National Retail Federation’s Digital Summit, which brought together some 20,000 leaders and practitioners for three days of presentations, case studies, discussions, workshops, and let’s face it, socializing. Now in its 15th year, the Digital Summit can boast some of the best […]
On September 19th, Frank Lavin will be leading a special China session for all senior executives attending the NACD’s annual conference. Be sure to catch all of the China insights from EN’s CEO so you can take your brand to the next level in the world’s largest e-commerce market. For more information, check out the agenda for […]
Sept 5, 2016 – Export Now CEO Frank Lavin reflects on the positive atmosphere of the G20 Summit, which conveniently is hosted by the world’s leading e-commerce company – Alibaba. With sales in China booming and the promise of still more impressive growth yet to come, the G20 could not have chosen a more favorable […]
September 18 (Financial Times)– When the US National Football League hit a snag sending equipment to amateur American football teams in China two years ago, it approached a Chinese-speaking former top US commerce department official for help. For the full article, click here. Note: Requires subscription to Financial Times
This post will look at how Nike and Adidas operate in China e-commerce and social media. Each brand has its own flagship store on Tmall.com, China’s largest B2C Internet platform. Nike’s flagship store offers about 900 SKUs from a variety of product categories, including men’s and women’s shoes, running apparel, backpacks, socks, soccer balls and […]
Key Takeaways: The Tmall flagship store model gives companies control over their marketing efforts, supply chain, and sales growth. This control is sacrificed when multiple distributers and multiple specialty stores are involved. Luxury brands benefit from the flagship store model, as it allows them to focus on and maintain brand integrity through one sales channel. […]