On September 19th, Frank Lavin will be leading a special China session for all senior executives attending the NACD’s annual conference. Be sure to catch all of the China insights from EN’s CEO so you can take your brand to the next level in the world’s largest e-commerce market. For more information, check out the agenda for […]
Sept 5, 2016 – Export Now CEO Frank Lavin reflects on the positive atmosphere of the G20 Summit, which conveniently is hosted by the world’s leading e-commerce company – Alibaba. With sales in China booming and the promise of still more impressive growth yet to come, the G20 could not have chosen a more favorable […]
Export Now’s Founder and CEO Frank Lavin will be a key speaker at the 2016 GetGlobal Expo on October 20-21 in Los Angeles, CA. Join us on Day 2 at 10:45 am, when Frank will lead the China Super Session to provide decades of perspective on the world’s largest e-commerce market! GetGlobal is where U.S. companies […]
2014 saw some fantastic changes for both Export Now and China e-commerce in general. China e-commerce in 2014 we saw the number of online shoppers grow by 19%, and B2C sales increase by 60%. Predictions for 2015 have the number of online shoppers increasing by over 16%, and B2C sales increasing by over 30%, making […]
With over 640 million internet users in China, the potential audience for your product is enormous. However, the search engine landscape looks different in China. This quick Q&A gives a few tips on search engines and how to adjust your website for Chinese consumers.
People in China are particularly active social media users – 91% of internet users in China have a social media account in comparison to just 67% in the United States. Chinese citizens are also more than twice as likely to interact with brands on social media platforms as US social media users. But what does […]
This post will look at how Nike and Adidas operate in China e-commerce and social media. Each brand has its own flagship store on Tmall.com, China’s largest B2C Internet platform. Nike’s flagship store offers about 900 SKUs from a variety of product categories, including men’s and women’s shoes, running apparel, backpacks, socks, soccer balls and […]
Key Takeaways: The Tmall flagship store model gives companies control over their marketing efforts, supply chain, and sales growth. This control is sacrificed when multiple distributers and multiple specialty stores are involved. Luxury brands benefit from the flagship store model, as it allows them to focus on and maintain brand integrity through one sales channel. […]