Managing Director of NFL China, Richard Young, and Export Now China CEO Ron Wardle discuss the NFL’s success in entering China and growing a loyal fan base.
China e-commerce and the increasing presence of global footwear brands in this space was discussed at the Global Footwear Retail Conference this week in Hong Kong.
2014 saw some fantastic changes for both Export Now and China e-commerce in general. China e-commerce in 2014 we saw the number of online shoppers grow by 19%, and B2C sales increase by 60%. Predictions for 2015 have the number of online shoppers increasing by over 16%, and B2C sales increasing by over 30%, making […]
China Daily highlights Alibaba’s success and global expansion plans, including their recent IPO. Alibaba’s Tmall is featured as the channel of choice for Western businesses that want to reach Chinese consumers. Click here for China Daily’s full article.
September 18 (Financial Times)– When the US National Football League hit a snag sending equipment to amateur American football teams in China two years ago, it approached a Chinese-speaking former top US commerce department official for help. For the full article, click here. Note: Requires subscription to Financial Times
Bloomberg Businessweek recently published an article highlighting Tmall’s popularity in China e-commerce, and explaining why Western businesses are so well poised to succeed in this market. Click here for the Bloomberg Businessweek article.
