Alisa has 20 years of diverse career experience spanning multinational corporations, advertising agencies & start-ups in China, Taiwan & the US. Past clients include L’Oreal, Unilever, Boucheron, Guer-lain & Benefit Cosmetics.
She has a wealth of experience helping clients generate business results in new categories and markets, through her consumer-focused mindset and strategic approach to growth.
In previous roles on both brand and servicing side, Alisa has achieved historic market share for L’Oreal, launched new products across multiple categories for Unilever while at Publicis Groupe, and was responsible for the China communication strategies and campaign deployment for Boucheron, Guerlain, Siemens, Huawei, and Benefit Cosmetics.
Alisa manages the Shanghai office in her current role as China General Manager of Export Now, helping clients explore cross-border e-commerce opportunities, while establishing strong market positioning through her expertise in PR and marketing.