Author Archives: Joe Nora

With over 640 million internet users in China, the potential audience for your product is enormous. However, the search engine landscape looks different in China. This quick Q&A gives a few tips on search engines and how to adjust your website for Chinese consumers.
People in China are particularly active social media users – 91% of internet users in China have a social media account in comparison to just 67% in the United States. Chinese citizens are also more than twice as likely to interact with brands on social media platforms as US social media users. But what does […]
China Daily highlights Alibaba’s success and global expansion plans, including their recent IPO.  Alibaba’s Tmall is featured as the channel of choice for Western businesses that want to reach Chinese consumers. Click here for China Daily’s full article.
September 18 (Financial Times)– When the US National Football League hit a snag sending equipment to amateur American football teams in China two years ago, it approached a Chinese-speaking former top US commerce department official for help. For the full article, click here.  Note: Requires subscription to Financial Times