Frank Lavin
CEO and Founder
Frank Lavin has 30 years of experience helping companies succeed in China, through leadership roles in banking, marketing, and diplomacy.
Katerina Cai
COO
Katerina Cai has over 15 years of experience helping companies to expand into new markets and implement technology and digital solutions.
Celine Wu
VP of Global Accounts
Over 10 years of experience in the skincare category, leading China e-commerce expansion activities for Macy’s, Dermalogica, Erno Laszlo, NYX, YSL, and other leading brands.
Phillip Channon
Group CFO
Philip Channon has been based in Hong Kong for more than 25 years, managing and growing businesses across the Asia region.
John Hoover
General Counsel
John Hoover has over 20 years of experience managing China-related legal and business activities, having served as Managing Director of The Timken Company for nearly a decade and as General Counsel of Export Now since its founding.