Osprey backpacks are among the first products in the Export Now storefront on Tmall.com.
Is your company ready for new sales to Chinese consumers? Is your company among those best suited for the e-commerce services offered by Export Now? Consumer product companies that want a new sales channel to China are companies that will benefit. Companies that manufacture or distribute specialty consumer products that stand out by virtue of quality brand attributes will benefit. The products will be sold on the largest e-commerce site in the world, Taobao, which has 150 million active users. China has an ambitious, hard-working middle class with a strong appreciation for American consumer products. Chinese consumers aspire to the world-class quality they associate with top brands. Urbanization has pushed the population into cities and now more than half of Chinese live in urban areas. Five cities — Chongqing, Shanghai, Beijing, Guanzhou and Tianjin — each have populations of more than 10 million and another 150 Chinese cities each have populations of more than 1 million. The American lifestyle and its association with American brands attracts Chinese consumers. Small and mid-size businesses do best with premium and novelty products, items that Chinese consumers will associate with quality attributes. Some of the first products presented in the Export Now storefront on Tmall include these: * Top-quality backpacks from Osprey. * High-performance sunglasses, goggles and helmets from Smith Optics. * Competition-level skateboard wheels and other skateboard equipment from Bones. Some categories that draw particular interest are baby items that speak to the Chinese focus on education and safety, automotive items that appeal to car aficionados, and luxury home and beauty items. Companies that are ideal partners for Export Now are companies that attract consumers with quality goods and not by focusing on bargain pricing. Companies that are the suited for entering the Chinese e-commerce market are companies that emphasize a brand or product attribute that is well respected by consumers. Have a question? Click to contact one of our Export Now advisors.