Kyle Berner is a New Orleans entrepreneur who started selling biodegradable natural rubber flip flops in the United States. His company, Feelgoodz, expanded with sales to retail outlets in New Zealand and Australia. Quick to seize new opportunities, Kyle was among the first wave of businesses executives to see the opportunity to reach customers through social media and early on he began building a Feelgoodz community on Facebook. Now Kyle is ready to take another new step as he prepares to enter the Chinese market.
Export Now is proud to have Kyle and Feelgoodz as an initial launch partner. We are also proud that Kyle is winning early recognition for his decision to embrace Export Now’s unique approach that allows any American company to easily sell through China’s giant e-commerce portal, TMall.
The Open Forum “digital trading post of ideas and experts” recently featured Kyle in an article about the advantages of the Export Now model. From the article, New Orleans Flip Flop Maker Heads to China, by Jane Applegate, an expert on how small businesses can grow:
With offices in Ohio and Shanghai, Export Now is helping small and midsize companies like Feelgoodz crack the lucrative Chinese market. Rather than opening up an office in China, Berner is hoping to sell his flip flops to Chinese consumers via Tmall.com, a massive e-commerce site with 370 million registered users. Berner said he’s confident his flip flops will appeal to China’s growing middle class. Prosperous Chinese citizens are hungry for Western products, especially the 220 million people between the ages of 15 and 24.
Government commercial services officials are eager to help companies enter international markets. As one expert, Laurel Delaney, says in the Open Forum article, “There is no better time to export.”
Kyle and Export Now agree!