What’s on your nightstand? We put together this list of books to help any executive develop strategies and plans for 2012 that will open new markets and build strong connections to new customers.
1. The Chinese Dream: The Rise of the World’s Largest Middle Class and What It Means to You Helen Wang, who holds a masters from Stanford, is a business consultant, entrepreneur and the founder of a venture to help women in business in developng countries. She is a native of China who has lived for two decades in the United States and her book “The Chinese Dream” reflects her years of research into the Chinese middle class.
2. The End of Cheap China: Economic and Cultural Trends that will Disrupt the World Shaun Rein, publication date March 27; described as a “practical, must read for anyone dealing with China, doing business there, or simply trying to understand what is going on” by Ambassador Nicholas Platt, President Emeritus, Asia Society.
3. China’s Emerging Middle Class: Beyond Economic Transformation edited by Cheng Li, presenting a range of scholarship on employment, demographics, politics and other issues shaping the contours of one of the most important transformations in China, and what that means to the entire globe.
4. Export Now: Five Keys to Entering New Markets by Frank Lavin and Peter Cohan, with a foreword by Gary Locke. Practical steps from the Lavin, the founder of the export service company Export Now, and Cohan, a prominent business writer and policy analyst.
5. Capturing New Markets: How Smart Companies Create Opportunities Others Don’t Stephen Wunker, a business consultant and writer who has worked around the world, explores fundamental forces that allow innovative businesses to enter new markets and win customers.