The explosive growth of China’s online shopping market is attracting more and more international brands.
Benefit, LVMH Moet Hennessy (LVMH)’s well-known cosmetics brand, has officially opened a flagship store on Taobao Mall to attract China’s young cosmetics consumer group by using online sales.
Analysts believe that Benefit, the fourth largest global sales make-up product, should target young Chinese people as its main consumer group. In addition, online shopping has no geographical limit, which can help international brands to quickly cover second and third line cities in China.
L’Oreal, Olay, Neutrogena, Davidoff and other international cosmetics brands have already opened stores on Taobao Mall to test the market.