More and more indie designers are emerging in China and they need a place to connect them with potential buyers. Founded by media veteran Zhao Jinwen, Wowsai is positioned to be such a platform for indie designers and people who prefer quality products and craftsmanship. Its categories cover clothes, gadgets, stationary, accessories, shoes, bags, home accessories and so forth. Except for buying online, you can also create a “Gallery” to collect all the interesting stuff, just like the “Treasury” feature for Etsy. Yes, be it layout or features, Wowsai looks exactly like Etsy, the e-commerce website focused on handicrafts or vintage items as well as art and craft supplies launched on June 18, 2005 with sales of over US$ 420 million last year. From ‘Made in China’ to ‘Designed in China’