The unique fashion e-commerce site Unitedstyles might not have won the TechCrunch Disrupt Beijing ‘Start-up Battlefield’ prize yesterday, but I found its fashion design and manufacturing service the most visually impressive and captivating of the six finalists (see who won here). And so I felt it’s worth an overview. As a bonus, it’s based in Shanghai, despite having overseas (Dutch) founders.
What makes Unitedstyles spectacular is that it allows users to design the entire outfit, preview it with 3D online modeling, share your designs socially, and then finally order the production of your own fashion creations. It’s aimed at labels, not individuals, and could even enable someone to enter the fashion business with original designs in a Unitedstyles online store with little-to-no overheads.