As part of the ongoing Export Expert series hosted by the World Trade Center Utah, former Under Secretary of Trade for the U.S. Department of Commerce Frank Lavin engaged a large, attentive audience of Utah companies with a clear and valuable guide to exporting their products. Frank Lavin began his presentation by describing three key developments in the world economy, all of which should provide companies with a significant incentive to seriously consider exporting. Those three factors include the emergence of three billion new customers as China and later India, move into market economies; the death of distance, referring to the rapid decline of geography as a constraint on business; and the erosion of trade barriers through various free trade agreements.