Perspectives
Online commerce will become Lenovo Group’s core sales channel on the Chinese mainland over the next three to five years, as the world’s second-largest manufacturer of personal computers (PC) by market share begins to target the youth market, said a senior company executive.
“As Lenovo’s main customer demographic is shifting to those born post-80’s and post-90’s – who are accustomed to purchasing items on the Internet – the electronic commerce (e-commerce) platform has become our fastest-growing sales channel,” said Tang Jie, the company’s vice-president.