The millions of online stores that have opened their doors in recent years have been both a boon and a curse for many Chinese consumers. Although online shopping has proven to be convenient, product quality is rarely guaranteed. As complaints start to pile up, one company is working to reverse the trend and offer better service for its customers. Taobao, China’s largest business-to-consumer online marketplace by transaction value, announced on Monday that it will improve its management system and introduce new regulations designed to bring order to the country’s growing e-commerce sector.