Snack-oriented B2C websites, as a representative of a batch of low-cost ecommerce websites in the Chinese mainland, have taken the lead to quit the market. Ximi.com, a Beijing-based snack-oriented B2C website, shut down on October 26. Prior to this, a list of such websites including Itiaoshi.com had closed in succession. According to industry observers, the most direct reason for them to make such a decision is the high logistics fee.