Perspectives
The Chinese Internet giant Shanda today launched its own B2C online shopping site Pinju.com, aiming to tap China’s booming e-commerce market.
The new site looks like a daily-deal website. But Shanda is apparently trying to attract major brands to open stores on the site. The company said earlier that it hopes to build the new website into an online platform similar to Dangdang (NASDAQ:DANG) and Taobao Mall.