Research and Markets has announced the addition of the “China’s Online Tourism Industry Report, 2011” report to their offering. With the popularity of internet and e-commerce, the market scale of online tourism industry has seen fast-growing development. In 2010, the deal size of online tourism market in China increased by 58.0% year-on-year to RMB103.74 billion, making up 7.2% of the overall tourism market.