According to the 27th China Internet Development Report published by China Internet Network Information Center, at the end of December 2010, the number of Chinese netizens had reached 457 million, an increase of 73.3 million compared with the same period in 2009. Nowadays, small and medium sized enterprises continue to join the Internet marketing fray in China. The report shows that 92.7% of Chinese SMEs have connected their businesses with the Internet and the rate is almost 100% for large enterprises. Meanwhile, 43% Chinese enterprises have independent websites or online stores on e-commerce platforms.
More and more B2B, B2C websites are springing up to share the benefits of this prosperous market. In contrast to the rapid development of China’s Internet sector, the crisis of confidence in the Internet has also raised netizens’ concerns. There is a high demand for real and quality information, especially for business users. In Chinese, the word crisis (Wei Ji) is a combination of the word crisis (Wei) with opportunity (Ji). With this in mind, focusing on apparel and textile international trading service and aiming at providing verified factories information and quality third party audit and inspection service for overseas buyers, ShiningHub International Apparel and Textile Service Platform ( www.shininghub.com ) was formally launched on Aug. 8th, 2011 in Beijing, China.