E-commerce provides small and midsize businesses opportunity to reach new markets and customers overseas.
For businesses overwhelmed by budget and management constraints, e-commerce is an affordable and efficient solution to conduct domestic sales as well as an opportunity to access international markets. And President Barack Obama’s recent National Export Initiative—with the bold goal of doubling U.S. exports in the next five years—has many businesses thinking about, and grappling with, the nuts and bolts of exporting for the first time.
While many small and midsize companies understand the potential of international markets and customers to increase revenue, intimidating challenges of doing business abroad remain, including complicated customs regulations, currency, language and cultural differences, among others.
Fortunately, exporting through e-commerce can be an affordable, efficient solution for businesses of any size and Ohio native, Frank Lavin, has advice for those that are interested in learning how.