Founder and Global CEO of Export Now, Frank Lavin, recently published a brief article in Free Enterprise, the U.S. Chamber of Commerce magazine, highlighting the five keys to entering new markets.
During a time when growth in trade is substantially outpacing many countries’ economic performance, companies need to go abroad to find new markets. With globalization come 3 billion new customers, greater convenience when working across borders, and the erosion of formal trade agreements. Companies cannot afford to pass up the opportunities presented by an increasingly interconnected world.
Learn more about the “5 Keys” and read the full excerpt here: http://www.uschambermagazine.com/article/export-to-build-your-customer-base