Perspectives
China’s perpetually rising costs and currency have, of late, been undermining the country’s export industry. But they have also encouraged Chinese clothing retail entrepreneurs to focus on their domestic market – most notably its demographic of Internet-savvy, younger generation consumers.
And of course, a key benefit of serving domestic consumers is the ability to create brands and control the whole industrial process, from sourcing materials, to design, manufacture and marketing.
Shanghai-based Greenbox, China’s leading children’s clothing brand and e-commerce platform, is a good example of this.