China’s perpetually rising costs and currency have, of late, been undermining the country’s export industry. But they have also encouraged Chinese clothing retail entrepreneurs to focus on their domestic market – most notably its demographic of Internet-savvy, younger generation consumers. And of course, a key benefit of serving domestic consumers is the ability to create brands and control the whole industrial process, from sourcing materials, to design, manufacture and marketing. Shanghai-based Greenbox, China’s leading children’s clothing brand and e-commerce platform, is a good example of this.