Belgium’s bpost international has signed a co-operation agreement with Chinese e-commerce platform Trade2CN.
The memorandum of understanding was signed earlier this month as part of a Belgian trade missin to Beijing. It aims to encourage the flow of e-commerce trade between Europe and China, the two companies said.
Trade2CN is a kind of eBay-like platform for medium-sized e-retailers, which brings together 40,000 merchants across the country within one marketplace.
It is a pilot project backed by China’s ministry of commerce and the ministry’s communications agency CIECC, the China International Electronic Commerce Center.