Perspectives
GlobalWebIndex, the world’s most detailed global insight study into behaviour online, has released its first look at social media behaviour of business decision makers.
Based in interviews with 17,425 decision makers in 27 markets from July 2009 to June 2011. All those interviewed – across 14 categories and five different sizes of company – had directly made purchase decisions for their organisation.
Social Strategy for B2B Marketing 2011, identifies four clear trends: