A representative from the Chinese B2C retail website has confirmed that the company plans to launch its luxury website Toplife.com in November 2011. Online recruitment information of 360buy.com shows that the company is hiring a luxury goods procurement director, whose responsibilities include establishing and developing suppliers and sales channels. The company also requires the director to be familiar with the supply channels and market changes of different products and optimize the product categories of the company. At the end of 2010, 360buy.com’s chairman and chief executive officer Liu Qiangdong said that the company may use the domain Toplife.com to launch a luxury website. In May 2011, Liu visited several American luxury branded stores and said the company will do a careful study.