Perspectives
Shiseido is committed to achieving comprehensive growth by drawing on the strategic assets and talents of its strategic portfolio. Guided by the four growth strategies announced as part of the current Three-Year Plan, Shiseido is positioning itself as a Global Mega-Brand with an acute focus on Asia and expanding in emerging markets.
China is a standing example of how the group can proactively capitalize on its resources with the entry of Bare Escentuals into Asia and launch of e-commerce business in September. For more detailed coverage of recent China growth activities, please see attached release.