Perspectives
Kaixin, the Chinese social network, is opening up its fairly new group buy site, Kaixin Tuan Gou – take a look here – to partners, making it an open platform.
Today’s move seems to be about consolidation and partnership, to prevent some of the costly overlapping of efforts – such as signing-up merchants, and crafting new daily deals – that plague the fragmented Chinese group shopping market. There are estimated to be about 5,000 such sites in mainland China now, absolutely none of which are making any money.