Perspectives
Earlier this year we reported on how cosmetics giant Shiseido was opening its online mall in Japan. Aptly named ‘Beauty Platform,’ the venture was planned to extend e-commerce activities to the US and China as well.
Yesterday the Wall Street Journal reported that Shiseido will begin e-commerce services in China starting today. It plans to launch a site for new products called Pure & Mild Soi, which are “developed specifically for the Chinese mail-order market.”