The 2011 China Internet Conference opened on August 23. It is considered a “roundup” of the overall trend of the internet industry in the first half of the year. If we compare the performance of the internet industry in the first half of the year to a drama, the absolute leading roles would be online video, mobile internet, and micro-blog, all of whom are backed by abundant capital. On the other hand, under the current, many new roles are taking part in, making the drama ever more exciting.
Statistics from China Internet Network Information Center (CINIC) indicates the change of China’s internet. As of the end of 2011, the number of internet users in China was as high as 485 million, 27.7 million more than that at the end of last year, an increase of merely 6.1 percent. As the quantity increase showing signs of slowing down, China’s internet industry begins to integrate with traditional industries in a more pragmatic manner and create new business models that are more practical.