E-Commerce Outsourcing Firm Yiji Lands USD 20 Mln in Funding

E-commerce outsourcing provider Guangzhou Yiji Network Technology has obtained USD 20 mln in second-round funding from Trust Bridge Partners, IDG Capital Partners and Hong Kong firm Big Profit. Guangzhou Yiji Network Technology, established in 2009, provides e-commerce outsourcing services for major brands. Yiji has already entered into strategic partnerships with 20 household appliance manufacturers including Midea, Joyoung, Supor, and Phillips Electronics. At the same time, Yiji has also entered into stable strategic partnerships with several e-commerce platforms including Hangzhou-based B2C e-commerce site Taobao Mall; Tencent’s (0700.HK) B2C & C2C e-commerce site Paipai; Lekutian, a B2C e-commerce platform operated by Chinese internet company Baidu (Nasdaq: BIDU) and Japanese e-commerce retailer Rakuten; Chinese B2C platform Joyo Amazon; and Chinese B2C e-commerce site Dangdang (NYSE: DANG).