“Since logistics has become the largest bottleneck of the industry as well as the biggest obstacle against profitability of e-commerce companies, why not develop our own core edge based on this?” This was Jingdong Mall (360buy.com, hereafter “Jingdong”) CEO Qiangdong Liu’s answer during an interview with Reuters. Mr. Liu’s answer is also the consensus among all Chinese B2C (Business-to-Consumer) giants. Looking in details, the reasons that Chinese e-commerce companies do logistics are as follows: