360buy.com was named the Pure Play Etailer of the Year at the Oracle World Retail Awards, which took place during the annual World Retail Congress in Berlin. Operated by Jing Dong Mall, China’s largest online retailer, 360buy.com provides customers with home appliances, digital devices, computers, household items, clothing and accessories, baby products, books, and food, plus 11 other large product categories, including more than 10,000 brand names and 800,000 SKUs.