Todays businesses know they need to be in new markets to succeed but the lack of familiarity, the cultural and language gaps and the differences in business practices can all be intimidating. In this informative event, hear from former U.S. Undersecretary of Commerce, Frank Lavin and discover how your business can tap into foreign markets. Also known as Americas Salesman-in-Chief, at the Commerce Department, Frank was responsible for helping U.S. companies enter new markets and win overseas. Now as Chairman of Public Affairs for Edelman Asia Pacific, Frank has worked with over 2,000 U.S. companies as they formulated export strategies. Offering a real-world strategy that any-size business can use to go global, Frank will share the lessons that can be applied to both U.S. and non-U.S. companies alike.