Perspectives
Chinese retailers are paying close attention to the mobile commerce sector in the country’s large cities, and experts said the development of mobile commerce will depend on the development of Internet environment in China.
Figures from Analysys International, a consulting firm specialized in Internet market research in China, suggested that sales revenue generated through purchases made by mobile phone reached 1.67 billion yuan ($261 million) in the second quarter of 2011, an increase from 880 million yuan in the same period of 2010. Twenty-seven percent of the 1.67 billion yuan was generated through transaction terminals installed on mobile phones, and the remaining 73 percent came through web transactions on mobile phones.