With the rapid development of the Internet and the consequent changes in lifestyles and shopping habits, Chinese pharmacies are now further tapping into the online business-to-consumer (B2C) sector to raise profits. ForMe Drugstore, the largest chain drugstore in Shanghai, saw a sharp daily increase of orders from online selling in just two weeks after it entered the Taobao Mall, or tmall.com, a B2C trading platform run by the country’s largest online retail website, Taobao, in late June.