Currently, China has the world’s largest Internet user population and has witnessed a rapid rise in micro blogs. Sina Weibo’s users numbered 140 million as of April, less than two years after it launched. Tencent Weibo’s number of users reached 200 million last month.
In addition to a large online population, China will also soon surpass Japan in becoming the biggest consumer of luxury goods. Luxury companies have responded to these trends by creating interactive micro blogs as a marketing strategy.