An online-store owner on Taobao.com refused to budge on Tuesday after 100 off-line retailers accused the owner of violating corporate pricing rules by selling cheaper goods and staged a protest in front of the headquarters of Taobao.com. A quick look at the store, “Shanhuolang,” displays oats for sale manufactured by Sanzhuliang remain priced at 78 yuan (12 U.S. dollars) per kilogram.